GOOSEBERRY'S CONTENT CLUB
TURNS your content frustrations into inspiring art that connects YOUR BRAND
Do you find the whole "creating content" thing BEYOND stressful?
Are you over trying to figure out how to set up a camera only to then feel camera shy, struggle with lighting and not know what to do with your hands?
Do you hate spending hours editing phone footage only to have it still feel flat and uninspiring?
Maybe you've tried countless content tips, phone camera hacks or advice for "effortlessly filming yourself ", but at the end of the day you still resent having to spend time on "content" instead of on the work you really love. The truth is you're burnt out by your "content plan" before you've even started.
It's time for a calmer, more artful and organized strategic approach!
Welcome to Gooseberry's Content Club
This club isn't going to teach you DIY tips and tricks, because you don’t have the time! Anyway, you want to focus more on the creative work that lights you up, whether that's growing flowers, running your store, being a motivational speaker, throwing events, helping patients with their health or working with clients!
Gooseberry is here to produce and shoot your visual content so you can deepen your audience connection meaningfully, all while focusing on the parts of your business that you love the most!
Let's bring joy back into your content and brand messaging
GOOSEBERRY:
- Understands what it's like to have photo anxiety and can help you translate fear into fun on camera
- Creates clear, compelling concepts that standout
- Delivers a well-organized library of custom visuals every month
- Delivers an IRL experience that leaves you inspired
- Suggests thoughtful strategies and ideas to help you activate your footage seamlessly throughout your brand
No more stressing over how to show up in your brand. It's time to show your audience your vision and personality!
A SAMPLE OF WHAT'S POSSIBLE WITH CONTENT CLUB
YOUR TIME IS TOO PRECIOUS NOT TO BE HAVING FUN IN YOUR BRAND
What if instead of spending hours trying to shoot something yourself (only to get a few photos that don't excite you) you could join me for 1-hour each month and leave with 30 pieces of beautiful, high-quality content to fuel every touch-point across your brand.
And imagine getting all of that while having some IRL laughs, building your on-camera confidence and developing a signature brand style. Gooseberry's Content Club delivers all of the above!
When your content isn't connecting, it's time to try art
For audiences things blur together when it all looks and feels the same (how many clips of typing on laptops or making coffee do you see daily?) Echoing sameness means your brand can't standout and therefore can't be remembered.
What if instead of wrestling with time-consuming DIY footage that feels dull, you embraced an editorial, artistic approach that creates a too-unique-to-be-replicated signature?
Gooseberry's Content Club delivers dreamy, editorial footage for all your marketing needs, every month!
Use beautiful, artistic, strategic content for ALL of your brand touch-points:
IT'S NOT JUST FOR SOCIAL MEDIA!
Use Gooseberry's Content Club to fuel your...
- Media kits
- Blogs (sooo good for SEO!)
- Ads and marketing collateral
- Newsletters
- Membership sites
- Your programs + offers
- Press features + mentions
- Podcast appearances
- Websites + sales pages
- Lookbooks, ebooks and more!
What members are saying:
HOW DOES CONTENT CLUB WORK?
PRE-SHOOT PREP
A personalized check in with Gooseberry prior to your shoot each month to go over that month's pre-determined location/set and how to tie footage into what's happening in your brand that season.
SHOOT DAY
Shoot day! Come to Gooseberry's Port Hope studio or that month's pre-determined location (chosen by Gooseberry) for a 1-hour shoot filled with fun! Multiple outfits + gentle on-camera direction.
BEAUTIFUL FOOTAGE
After your shoot, you'll receive a gallery from which to choose 20 final hi-res retouched images. You'll also receive an assortment of vertical video clips (of the photographer's choice).
pLUS, enjoy A 1:1 brand strategy CALL EACH MONTH
Because having a beautiful content library is one thing -- knowing how to activate and use that footage for your specific brand goals is another! Gooseberry can help you craft compelling hooks, shape the stories you want to share and position your content in ways that feed your bigger brand picture in an artistic way.
Hi I'm Laura
YOUR PHOTOGRAPHER & BRAND STRATEGIST
Gooseberry's photoshoots and creative production services have supported clients in landing features in international press, producing best-selling books, creating popular programs, gracing the TEDx stage, launching beautiful retail and digital products, winning awards and more. My work has appeared in ELLE Canada, USA Today, British Vogue and Optimyz Magazine.
I truly believe that anything is possible when you approach it creatively and am obsessed with helping others build their ideas into the real world in strategic and artistic ways that leave a lasting impression.
I help nurture brands by developing their body of work and long-term creative strategies, crafting editorial photoshoots that feel full of life, and designing goods for the creative good. In other words, I help others meaningfully build forward -- and I can't wait to hear all about your project!
SEE SAMPLES OF MY BRAND BUILDING
+ STRATEGY WORK HERE
INVESTMENT
CONTENT CLUB MEMBERSHIP
EARLYBIRD RATE! $250 + HST/MONTH (REG $375/month)
(x4 month minimum)
INCLUDES:
- up to 1 hour of shoot time per month at a location chosen by photographer
- client's choice of 20 hi-re retouched final photos
- vertical video clips (of the photographer's choice)
- an online gallery organized into a tidy Content Library for you to use for all final footage (while your subscription is active)
- a 30 min 1:1 meeting each month to help you activate your new visual content in a dynamic and meaningful way for your specific audience
For the business owner who wants their brand to feel vibrantly alive without the chaos of shooting content themselves every day!
RESERVE YOUR MEMBERSHIP!
{limited space available}
Are you ready to transform the way your brand connects?
DO YOU WANT TO...
- Work ahead in your brand consistently + confidently
- Deliver a consistent, cohesive brand experience + messaging
- Spend less time trying to pull together content on your own
- Have an experienced creative partner to develop your ideas with
- Smoothly activate creative content ideas to keep your marketing fresh + engaging
- Have more fun in your brand every month!
FAQ
What if I'd like more than 20 photos from my Proof Gallery?
Good news! If you like more than the 20 final hi-res retouched photos from your Proof Gallery that are included in your Content Club Membership, you have the option to purchase additional photos for $10 per image.
How do I book a Content Club Membership?
Email me at lauralbenn@gmail.com with "Content Club Membership" in the subject line and "Me, me, me, me, me!!!!" in the body!
IS VIDEO INCLUDED IN CONTENT CLUB?
Yes, you have the option to include vertical video clips in your monthly subscription.
If you have any questions or need assistance with booking, don’t hesitate to reach out here!
APPLY TO CONTENT CLUB!
There are limited Content Club Memberships available each season; apply today by answering a few quick questions and I'll get in touch to chat more about your brand, your content dreams and all of that good stuff!
PS: Polished "perfect" photos and visuals aren't the point...
This subscription moves "content" out of stiff, contrived and cookie-cutter themes.
Instead, we document you in real moments consumed with laughter, personality and your own kind of vibrancy, which you can then choose to share your work through on your channel of choice.
This is what Content Club delivers -- footage of yourself that is vibrant, lively and genuine so you can talk about your work in a way that is memorable, exciting and human!