Any idea can be brought to life through creative brand strategy
GOOSEBERRY is here to help you turn inspiration into action by doing all the creative heavy-lifting so you can feel calm, confident and clear in your brand. Let's build a brand that supports the creative career and lifestyle you can't stop dreaming about.
FIRST THINGS FIRST...
WHAT EXACTLY IS BRAND STRATEGY?
Why do you love the people in your life? Is it because of how they present on paper? No! You love people for the way they make you feel, regardless of their resume. This is also why well developed brands become beloved.
Branding isn't just a series of technical items (like a logo, some colours and fonts) glued together under a name. It's not just your story, or your values, or your personality wrapped up in some pretty photos and graphic design.
Truly effective branding is world-building — it's creating a nuanced, interconnected, artistic ecosystem that nurtures a presence, an energy and a heartfelt connection that can't be replicated. Creative brand strategy is about building an experience through language, artistry and connection.
TRY THIS VISUALIZATION...
THINK OF A BRAND LIKE A CAKE...
The icing and the sprinkles are the photography and the graphic design, which is what first catches the eye and draws hungry customers in for a closer look.
But it's the recipe underneath the icing — you know, the decadent, rich, delicious layers that are filled with secret ingredients — that actually makes the cake and keeps people coming back for more.
This is your brand strategy and this is one of the most important pieces for building a memorable brand experience that people can't get enough of and better yet fall in love with.
Don't just be a puddle of pretty icing that falls flat, because nobody is ordering that (at least, not repeatedly).
IF ALL YOU HAVE IS...
- A logo, a headshot and a topic you enjoy talking about on social media.... you do not have a brand.
- A series of products but no unifying presence to present them under... you do not have a brand.
You have a brand identity crisis and trying to force haphazardly developed pieces together will be a frustrating endeavour.
What you really need is an all-encompassing, on-going art direction and brand strategy that brings cohesion and calmness to your ideas as they evolve, because from calm comes magic.
GOOSEBERRY'S 1:1 BRAND STRATEGY SERVICES INCLUDE...
Clear
Strategic FocusING
Support building and refining your ideas into a clear brand, ensuring your messaging and visuals reflect a core identity.
On-going
brand aLIGNMENT
We’ll keep a close eye on your brand to ensure it stays fresh and aligned with the evolving market landscape and your goals.
Creative
Direction
We’ll provide hands-on creative direction and production, ensuring all your brand assets stay visually consistent and impactful.
Actionable Recommendations
Instead of just reports, you’ll receive actionable recommendations that help you make informed decisions for your brand’s future.
What does this look like for your specific brand?
Creative Assets & Design – Fresh visual assets every month — photos, video or designing marketing materials — that keep your brand looking sharp, compelling and consistent across all touchpoints.
Creative Campaign Ideas – New, innovative content campaign concepts each month, with strategic art direction and production support, to keep your marketing efforts fresh and engaging.
Ongoing Brand Evolution Plan – Monthly recommendations for evolving your brand, whether through new messaging, trends to watch, product development or potential updates to keep your brand relevant, exciting and adaptable.
Content Library Management – An organized and well-maintained content library, ensuring all assets (photos, videos, copy) are up-to-date, easy to access, and ready for use in your marketing campaigns.
Signature Product Development - From books and ebooks, media kits, programs, podcasts, newsletters and more, Gooseberry's skillset comes together beautifully to build, launch and manage memorable products that are unique to your brand's presence and personality.
INVESTMENT + PACKAGES
PACKAGE 1
THE BRAND BUILD PACKAGE
$4800 + hst (completed in x3 months)
You have brilliant ideas, as well as passion and determination, but you need help bringing it all together into a clear, creative, comprehensive and artful brand that will become beloved and help you focus your ambition into a tangible reality. Includes:
- a 20-30 page Brand Book (PDF)
- Internal and External Mission Statements
- Brand Tagline
- Brand Value System and Expression
- Brand Voice Development
- Audience Refinement
- Key Messaging Development
- Instagram Bio Optimization
- Brand Art Direction
- Logo Design
- General Content Strategy
- Half Day Brand Photoshoot (50 final images + vertical 4K phone video clips)
- Website Copywriting
- Squarespace Website Layout OR Consulting
- Brand Launch Plan (client's choice of a Media Kit or x1 month content library)
PACKAGE 2
THE BRAND MANAGEMENT PACKAGE
$1600 + HST MONTHLY RETAINER (x4 month MINIMUM)
Once your brand is built, the next step is to run it. Gooseberry is here to provide creative and strategic support so you have more time, energy and focus to give to the work you're most passionate about. Includes a custom suite of services based on your needs, such as:
- Content Creation + Activation
- Product Development
- On-going Creative Direction
- Trend Forecasting + Brand Evolution
- Consulting + Strategy Development
- Branding Photoshoots + Productions tailored to your sales strategies
PACKAGE 3
THE CREATIVE CONTENT MEMBERSHIP
$6000 + HST / Year (12 month membership)
What if instead of spending hours trying to shoot something yourself (only to get a few photos that don't excite you) you could join Gooseberry for 45-minutes each month and leave with 30-40 pieces of beautiful, high-quality content to fuel every touch-point across your brand. And imagine getting all of that while having some IRL laughs, building your on-camera confidence and developing a signature brand style. Includes:
- up to x45 minutes of shoot time at Gooseberry's Port Hope Studio or pre-determined Northumberland location
- a Proof Gallery
- client's choice of 20-25 hi-re retouched final photos
- 4K video clips (no audio) -- up to x10 clips (optional)
- an online gallery organized into a tidy Content Library for you to use for all final footage (while your subscription is active)
- a list of x25 custom hook ideas/concepts to pair with your footage
- weekly 1:1 Slack support auditing content + messaging as pieces go live
- editorial calendar planning and activation support so you can work ahead
THIS IS A HEAVILY DISCOUNTED MEMBERSHIP TO HELP SMALL BUSINESSES THRIVE AND THERE ARE ONLY LIMITED SPACES AVAILABLE. MORE HERE.
WHAT CLIENTS ARE SAYING...
SEE SAMPLES OF GOOSEBERRY'S WORK
FAQS
What sorts of products can gooseberry help with?
Beyond building and developing a brand itself, we support our clients in creating and nurturing their body of work, including books (story-editing, ghostwriting, photography), podcasts, blogs, online programs, lookbooks, print materials, membership sites etc.
We also bring in vendors (available for an additional fee) from Gooseberry's network as needed to assemble the best elements needed for your particular project.
how does gooseberry help with book projects specifically??
Book projects are supported through:
- Story-editing
(does the narrative make sense, does the story unfold beautifully, is it comprehensive and creatively positioned)
- Ghost-writing
(to help you say what you want to say in a memorable, genuine and heartfelt way)
- Photography
(either for covers or the book's contents itself)
- Consulting
(do you need a creative partner to bounce ideas around with, brainstorm strategy and supportive marketing campaigns)
Memoirs, self-help, cookbooks, ebooks, lifestyle books and more -- all book projects are welcome!
how would you describe gooseberry's art direction style?
Vibrant, lively and trend-breaking. Gooseberry chooses presence over perfection. Similarly, Gooseberry doesn't believe in cookie-cutter, preferring custom. The studio is all about bold and artful action and believes in building brands from the inside-out.
what are the benefits of investing in brand management?
Your brand is like an engine and it needs consistent, high-quality fuel to run, as well as a clear direction so it doesn't fly off the tracks. That's where Gooseberry comes in! Our Toronto brand strategy studio takes care of all your creative strategy and production needs to ensure a unique and mindful brand presence that audiences can fall in love with.
GOOSEBERRY WILL HELP YOU...
- Realize your unique ideas and bring them to life in an elevated, creative and cohesive way.
- Build a harmonious brand ecosystem that can gracefully weather on-going growth.
- Position everything in your brand ecosystem to deliver an impeccable audience experience.
STRATEGY IS FOR YOU IF YOU ...
- Have the ideas, but you need help organizing and articulating them in a way that stands out.
- Have the vision, but you need help developing a signature style and a compelling voice to activate it for all to see.
- Have the goals, but you need help building out a brand ecosystem to ensure that you're not only seen and heard, but adored as well.